Today I wanted to do a different type of post and share with you something a bit more personal. In mid-July of this year, I quit my job in advertising to become a full time blogger. If you had asked me even 6 months ago if I would ever have considered being a full time blogger, the answer would have been a flat out NO. After graduating college, I jumped straight into advertising at a large global agency. I had a clear career path laid out for myself – become a supervisor by 27, Account Director by 30, and VP by 40. Not only did I love advertising, I was good at it, and I felt like the job was meant for me. Even though the hours were long (9AM – 7PM was considered a good day) and the clients demanding, I loved my job and the people I worked with.
This all changed this April when I started at a new ad agency as an Account Supervisor. I was ecstatic at the opportunity and my salary was the highest it had ever been. Unfortunately, things went downhill pretty quickly. At the new agency, my thoughts were not respected. I even had to deal with an insubordinate direct report, which was not a problem I ever imagined I would have. I didn’t click with the people or the culture of the agency. Worst of all, for the first time in my life I felt like I was bad at my job. I dreaded going to work everyday, and started to question whether advertising was right for me at all.
At the same time, in July I attended an Influencer Showcase where I got to network with brands and speak to other influencers about going full-time. After the night ended, something clicked in my head, and the path was clear to me. I knew at that moment I needed to pursue what I’ve always loved: fashion and my blog. I decided it wasn’t worth suffering any longer in a job that was killing me day by day.
So the question I get from a lot of people is was my blog picking up so much that I could afford to made the transition? Definitely not. When I decided to quit, I had 400 followers on Instagram, less than 500 pageviews per month, and had never made a cent in blogging. I also didn’t blog regularly, only posted once a week when I had time, and did absolutely no promoting of my blog on social channels. I quit because I hated my job and it was the right time for me from a personal standpoint. I have no familial obligations and am still young, so it was now or never. I also have the money saved up to float me for one year to pursue full-time blogging without making income.
Since quitting my job and becoming a full time blogger, I can honestly say it is a dream come true. I have never been happier in my life or felt so fulfilled in what I’m doing everyday. The past 3 months have been amazing. I’ve met so many great bloggers whom I’ve formed relationships with, went to NYFW for the first time, and most importantly have seen steady growth on my blog. I’m now up to 3,840 followers on Instagram, 1,700 unique visitors per month, and have built up my FB, Twitter, and Pinterest followings from 0. It’s not huge, but it’s progress, and the most important thing for me is that I’m working as hard as I can and putting 110% into my blog. I’ve even started to make some money here and there, but no where close to being able to support myself financially. But right now my focus is building up my audience and continuing to hone my blog’s brand and tone of voice.
Another question I get from people is what I do on a day-to-day basis, and how do I manage my time? Since I’m fan of to-do lists, below is what a typical day looks like for me:
Some days are more fun and filled with previews/showroom appointments/blogger meet-ups, but most days are spent in my apt working at my kitchen table. Once a week I go to a coffee shop and work from there to get out of the house.
I’ve found what really works is to stick to a schedule and set certain days/times for certain tasks. In the beginning I felt so overwhelmed with everything I needed to do, but as I got into the flow of things I was able to establish a routine for myself and better manage my tasks. Now I’m always doing something blog related, even on the weekends (take outfit photos, prepare my Sunday email, edit photos for Monday’s post, weekend Instagram posts, etc).
I hope you’ve enjoyed this little slice into my life. Let me if you have any questions or thoughts in the comments below!
Thanks for reading,
Follow me on Bloglovin’ and never miss a post: